That's why, even with the script still in the violent throes of a second draft, we asked our good friend Ed Adams to design us a logo to help us brand the new film. I gave him only a few vague themes and plot points to work off of, and he came up with the pretty logo you now see at the top of the page. The logo will be a key visual element in all our investor materials.
Here's Ed's design (you can also see it up in the header of the blog:
I wanted the logo to recall the shared aesthetic from a lot of popular 80's horror/adventure/comic movies. Two film logos in particular stood out to me as being excellent brand markers of their properties. When you see these logos (or even the typeface), you immediately can recall the film or films of their origin.
Here they are:
"Goonies" Logo:
"The Warriors" Logo:
I think Ed did a really great job of capturing the same essence and timelessness of the above logos with his work on the Nitecrawlers logo. What do you think? I'm going to try to get some commentary from Ed himself and post it here so that he can describe the creative process that went into the logo's creation.
You can check out Ed's website here: http://www.flickertoflame.com.
- K
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